Projects

Identified critical usability gaps in a B2B checkout experience and delivered design recommendations that improved cart visibility, reduced friction, and aligned with business buyers' workflows.

Research + Wireframes

This Work is Confidential and Protected 

By viewing this project, you acknowledge that all materials are for portfolio purposes only and should not be shared, downloaded, or distributed.
Project names and designs are anonymized.

Led RITE usability testing for a shared login registration flow, identifying 27 issues and resolving 48%. Improvements increased clarity, trust, and reduced user drop-off pre-launch.

This Work is Confidential and Protected 

By viewing this project, you acknowledge that all materials are for portfolio purposes only and should not be shared, downloaded, or distributed.
Project names and designs are anonymized.

This study was conducted to understand prospect behavior and learn more

about their information needs when interacting with converged offers. This

research also gathered a preliminary read on the usability of the entire

end-to-end flow.

It also dug deeper into the CTAs leading to the buyflow and Plan Builder

shopping paths.

By viewing this project, you acknowledge that all materials are for portfolio purposes only and should not be shared, downloaded, or distributed.
Project names and designs are anonymized.

The purpose of this study was to evaluate the usability of a new feature that enables users to add mobile services within an existing plan-building and checkout experience.

By viewing this project, you acknowledge that all materials are for portfolio purposes only and should not be shared, downloaded, or distributed.
Project names and designs are anonymized.