About

I’m a UX Researcher and Designer from New York, currently based in Austin, TX, with 12+ years of experience crafting digital and physical experiences across tech, fashion, wellness, and social impact. I specialize in turning real human insights into strategic design that not only solves problems but strengthens how people connect, navigate, and thrive — while supporting broader business goals.

At Amazon and Comcast, I’ve led research and design initiatives that shaped product strategy, streamlined user journeys, and delivered measurable results.

My early career in fashion product development gave me a strong foundation in building products from concept to launch. It taught me how to manage iterative prototyping, maintain high quality standards, and collaborate closely with both creative and technical teams — all of which shape how I approach digital design with precision and purpose.

Today, I lead independent work through Creative Experience LLC, a consulting studio supporting small, purpose-driven brands across real estate, fashion, sports, wellness and more. I focus on brand strategy and creative execution — helping early-stage businesses bring their ideas to life in ways that are human-centered and aligned with their business goals.

I also serve as the Creative Wellness Director at Dear Ambitious Girl, a global nonprofit advancing girl empowerment and period poverty solutions. I lead initiatives that integrate creative direction, wellness strategy, and program design to create meaningful, lasting impact.